CRM system for banks and financial institutions
If you can't measure it, you can't manage it (P. Drucker)
AMLR and AMLA compliant Swiss client relationship management (CRM) system for banks, financial institutions and other obliged entities in Switzerland and Europe
Last update: 5 April 2026
Topics
Business-wide risk assessment (BWRA)
Customer risk assessment (CRA)
Customer due diligence (CDD)
Customer risk-rating (CRR) model
Customer value
EU Single Rulebook
Know your customer's customer (KYCC)
Ongoing due diligence (FATF Rec. 10)
Operationalization of key risk indicators (KRI)
Perpetual KYC (pKYC)
Risk-based approach (RBA)
"Use this moment to upgrade technology and data: streamline KYC and reviews, strengthen UBO logic, improve data quality, tune monitoring and automate where technology makes sense"
Financial-grade customer relationship management (CRM) that is not just for banks.
360 Relationships is the single source of truth (SSoT) not only for customer-centric services, but also for efficient name screening (here) and accurate regulatory reporting. It is natively integrated into a powerful DMS (here).
Streamline your business-wide risk assessment (BWRA).
Stop using spreadsheets to measure your financial crime risk exposure. Capture and quantify relevant data points - such as inherent risk and control risk - directly in the CRM at customer level. Automate the aggregation of residual risk at entity level.
Insource your customer risk assessment & classification (CRA).
Create, configure and manage institution-specific customer risk profiles using preset risk factors according to AMLR and AMLO-FINMA. Develop your proprietary set of risk factors, taking into account guidance from standard setters and FIU typology reports (here).
Gain deep visibility into complex ownership, control and supply-chain structures.
Operationalize compliance with Art. 20 AMLR. Our proprietary visualization technology for corporate structures and ownership path lets you screen entire business networks, making sure you "understand the ownership and control structure of the customer".
Schedule periodic customer reviews and track their progress against compliance cases.
Comply with
Art. 26 AMLR ("Ongoing monitoring") and
Art. 7 para. 1bis AMLA ("Duty to keep records up to date") by running risk-based quality controls of AML records
(here).
Set deadlines and monitor progress in the integrated compliance case manager.
Create and manage custom fields in a self-service way as regulatory expectations evolve.
Break free from dependence on inefficient software companies by customizing your client data schema in-house. Our contextual metadata service, based on ISO 15489 ("Records management"), enables you to tailor CRM to the specific needs of your industry.
Pricing models
Up to 500 relationships per year
CHF 150 per month
Up to 2,000 relationships per year
CHF 400 per month
Up to 5,000 relationships per year
CHF 600 per month
I CRM in general
1. Holistic client view across AML and sanctions regimes
As AML and sanctions regimes are moving closer together they should no longer be managed separately, but through a coherent set of preventive measures and controls designed to strengthen effectiveness across both risk domains.
2. Customer empowerment means increased self-service
Demands for convenience have led to the rise of self-service options. When they can, users want to take care of their own needs without hassle
During the periodic risk review, users can update their master data themselves while the client relationship manager can simple approve the corresponding compliance case.
3. Use of real-time data
II CRM for banks and financial institutions
4. Periodic customer review
360core's perpetual KYC capabilities are an organic extension of its onboarding risk profiling - ongoing due diligence keeps risk control center-stage over the entire client lifecycle
Quick start
Create and mange institution-specific risk profiles and risk factors in the customer risk assessment (CRA).
Plan periodic customer reviews for frontline staff in the compliance case management tool.
Create and manage institution-specific client fields whenever legal requirements change.
Product features of 360 Customers
Business logic
- User management:
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Usability
- Desktop and mobile versions
- Clear UI: Intuitive interface for corporates and public authorities avoiding unnecessary complexity
- Ownership structure: Proprietary visualization technology for company structure and ownership path (360 Company Configurator)
- Email notifications whenever a customer needs a periodic review
- Language support: All workflows including emails in 4 languages (EN, DE, FR, IT)
- Technical Support Hotline: Support in EN, DE, FR, IT during office hours (+41 44 700 28 88)
- Productivity connectors:
Integration to
360 Documents (here) and
360 Screenings
(here)
Regulatory
- Compliance with Art. 25 para 2 AMLO-FINMA: "FIs must conduct a AML risk analysis, taking into account [their] business activities and the type of customer relationships managed. They must pay particular attention to the customer’s domicile, the customer segment, and the products and services offered"
- Compliance with Art. 10 AMLR ("Business-wide risk assessment)
- Compliance with Art. 20 para. 1 (b) AMLR ("Customer due diligence"): FIs must be satisfied that they understand the "ownership and control structure" of the customer
- Audit-proof retention of the customer profiles for 10 years in accordance with OR Art. 958f
Security
- Secure login: Two-factor authentication (2FA) via Google and Microsoft Authenticators
- Data residency: All data is kept exclusively in Switzerland
- Privacy: Compliance with the Swiss Federal Act on Data Protection - FADP (here) and the EU's General Data Protection Regulation - GDPR (here)
- Full data portability: Art. 28 FADP and Art. 20 GDPR
- Information security: ISO 27001 certified data centres located in Switzerland in compliance with FINMA requirements
- Document retention policy: Uploaded identity documents and selfies are kept for 30 days and then deleted
- Ransomware protection: Regular 3-2-1 offline, offsite backup of your documents in Switzerland
Related Reading
AMLA (2026) Draft Regulatory Technical Standards on Customer Due Diligence under AMLR 28(1) (here)
AMLA (2026) Draft Regulatory Technical Standards on the assessment of the inherent and residual risk profile of obliged entities under Article 40(2) of Directive (EU) 2024/1640 (here)
Ariane Chapelle (2018) Operational Risk Management: Best Practices in the Financial Services Industry (here)
Deloitte Switzerland (2026) Swiss banks in Europe: The EU Anti-Money Laundering (AML) regime is coming – are you ready? (here)
EU (2024) Regulation 2024/1624 on the prevention of the use of the financial system for the purposes of money laundering or terrorist financing (here)
Martin Peyer, Orlando Battaglia (2025) Kommentierung zu Art. 7 GwG (here)
MROS (2025) Publications of the Money Laundering Reporting Office Switzerland (MROS) (here)
EY Switzerland (2023) How do you successfully operationalize your client risk rating model? (here)
FCA (2025) Risk assessment processes and controls in firms: our findings (here)
FCA (2025) Money laundering through the markets (here)
FATF (2014) Guidance for a risk-based approach - The banking sector (here)
FINMA (2023) FINMA publishes guidance on money laundering risk analysis (here)
V. Kumar, Werner Reinartz (2018) Customer Relationship Management - Concept, Strategy, and Tools (here)
McKinsey & Company
(2019) Flushing out the money launderers with better customer risk-rating models
(here)
PwC Switzerland
(2023) Embracing the power of an AML risk analysis for effective risk mitigation measures - New FINMA guidance and market insights
(here)
